Greek Yummy

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samedi 7 décembre 2013

The greek yoghurt’s battle !

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  Currently, food manufacturers bet on greek yoghurt segment !  Maybe because this particular yoghurt have a profitability ...

Is greek yoghurt destroying the environment ?

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The greek yoghurt market is increasing in the USA. It is due to health and the diet trend.  This yoghurt presents many ad...
mercredi 27 novembre 2013

Danio, Danone's new branding for 2014

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"A super thick, super tasty yogurt over a layer of delicious fruit on the bottom". Danio is a super thick, super tasty strain...
mercredi 20 novembre 2013

Danonn’s Plot to take Revenge on Chobani

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Over the past six years, Chobani has succeeded in becoming the dominator of the Greek Yogurt category, unseating the supreme Y...
mardi 19 novembre 2013

Strategy of Dannon

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Dannon's Oikos is now capturing back sales from Chobani 1 .  They are now using strategies only a big, established player in a market c...
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